Privacy Policy

Last updated: October 9, 2026

This Privacy Policy explains how the Cass River Trader and Shoppers Advantage website (the “Site”) handles information when you read our publications, view local grocery circulars, browse advertising, or contact our advertising team. These publications are associated with The Advertiser. This policy applies to the Site and may be updated as its features or providers change.

Information you provide

If you use our Contact Sales form, we receive the information you enter, which may include your name, business name, email address, telephone number, advertising interests, and message. We use this information to respond to your inquiry, discuss advertising opportunities, provide requested information, and maintain related business correspondence. Submitting an inquiry does not automatically subscribe you to a marketing email list.

If you contact us directly by email or another communication channel, we may retain your message and contact details so we can respond and follow up.

Information collected when you visit

Our website, hosting provider, and security services may process technical information needed to operate and protect the Site. This can include your Internet Protocol (IP) address, browser and device information, pages requested, referral information, and the date and time of visits. We may use this information for site operation, troubleshooting, traffic management, security, and detecting misuse.

To help prevent spam and duplicate sales inquiries, the Contact Sales form uses verification fields, submission timing, temporary rate limits, and short-lived technical identifiers. These safeguards may involve processing your IP address and information submitted in the form.

Advertising, cookies, and similar technologies

The Site includes advertising placements using Google Ad Manager. When advertisements are requested or displayed, Google and other advertising technology providers may collect or receive information such as your IP address, page URL, browser or device details, cookies, web beacons, and other identifiers. Third parties may place or read cookies on your browser or use similar technologies as a result of advertisements served on this Site.

Depending on the advertising services, settings, and applicable requirements, this information may be used to select and deliver advertisements, measure performance, limit repeated ads, personalize advertising where permitted, and prevent fraud or abuse. These providers handle information according to their own policies.

To learn more about Google’s use of information on sites that use its services, visit How Google uses information from sites or apps that use its services. You can learn about and manage certain Google advertising preferences through Google My Ad Center.

Cookies and similar technologies may also be used for ordinary website functionality, security, performance, and WordPress administrator sign-in. You can use your browser settings to review, restrict, or delete cookies. Blocking cookies may affect some features, and changing Google ad preferences does not necessarily stop all advertising or other technical processing.

Fonts, digital editions, and outside websites

We use Google Fonts to help display the Site. Your browser may connect to Google to retrieve those fonts, which can involve sharing technical request information such as an IP address.

Digital newspaper editions and grocery circulars are offered through online document viewers and PDF or image files. When you view or download a file, the website and service providers involved in delivering it may receive technical request information. Links to advertisers or other websites take you to services that have their own privacy practices, which we do not control.

How we use and share information

We use information to provide the Site and its publications, respond to advertising requests, operate and protect our systems, deliver and measure advertising, and meet applicable legal requirements. Contact Sales inquiries are delivered to our advertising team by email.

Information may be processed by companies that support the Site, such as website hosting, security, email delivery, technical service, and advertising providers. Information may also be disclosed when required by law or when reasonably necessary to investigate fraud, security incidents, or misuse. We do not represent that third-party advertising services are free of tracking or data sharing; their practices are described in their own policies.

Retention and security

We keep advertising inquiries and business correspondence for as long as reasonably needed to respond, manage business relationships, resolve questions, and meet applicable legal or recordkeeping obligations. Short-lived anti-spam and rate-limiting data may be kept for shorter periods. Hosting and advertising providers may have their own retention schedules.

We use website access controls and technical safeguards to help protect information. No website, email service, or internet transmission can be guaranteed completely secure.

Your privacy choices and requests

Depending on your location and applicable law, you may have rights to request access to, correction of, or deletion of certain personal information, or to make other privacy requests. To ask about information submitted through our website, email eric@tcadvertiser.com. We may need to verify your request, and some information may need to be retained for legal, security, or legitimate business reasons.

You can also manage cookies through your browser and certain Google advertising preferences through Google My Ad Center. Privacy choices offered by third-party websites and services are governed by those providers.

Children’s privacy

This Site is a general-audience publication and advertising website; it is not designed for children under 13. We do not knowingly seek personal information from children under 13 through our Contact Sales form. If you believe a child has submitted personal information, please contact us so we can review the request.

Changes to this policy

We may revise this policy to reflect changes in our website, advertising arrangements, service providers, or legal requirements. When updated, the “Last updated” date at the top of the policy will change.

Contact

Cass River Trader & Shoppers Advantage
Advertising and website privacy inquiries: eric@tcadvertiser.com